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🛒 Product section + AI Tripod kit

A real shop inside our app. The hero product is the AI Tripod Kit — auto-tracking phone tripod sold as hardware, bundled with 1 year of Social Realtr. At conventions, buyers see the whole thing as one cohesive system: tripod + scripts + teleprompter + record + Studio + posting. Massive moat vs SaaS-only competitors.

Wave 2 · 🟢 Later Hardware + service moat F-260 · F-261

The goal

Sell hardware that pulls people into the platform — and lock them in for a year.

Most SaaS competitors compete on features. We compete on the whole stack — including the device the realtor records on. Selling the AI Tripod as a "kit" with a year of service means: the convention-floor sale becomes a subscription, the buyer perceives the product as a complete system, and our retention curve flattens because activation requires the platform.

+ moat

No SaaS-only competitor can replicate hardware + service + content engine in one buy.

Convention sale = subscription

Tripod activation requires platform login. Hardware sale becomes a 12-month customer.

+ AOV

Tripod kit = $X hardware + ~$2,400/yr service. Single transaction, much higher than monthly.

+ in-app upsells

Phase 1 catalog: Google review cards, AI tripod, accessories. Recurring storefront.

The proposal · Shop view

Shop tab in the app · the AI Tripod Kit anchors the hero slot

app.socialrealtr.com/shop

🔥 BEST SELLER CONVENTION SPECIAL

The Social Realtr Kit ™

Auto-tracking AI tripod + 12 months of Social Realtr · the full system in one buy. Talk into it. The camera follows you. The platform writes, edits, and posts. You just close more deals.

📱

AI Auto-Tracking Tripod

Branded · pairs with our recorder

⚡

12 months Top Producer

All 8 platforms · all credits · CCU

📺

Onboarding bundle

Live coaching · setup call · scripts library

Total kit value

$8,388

Convention price

$3,997

or $349/mo for 12 months

Buy the kit → Free shipping · 30-day money-back · cancel anytime after Y1

More products

NEW

📱

AI Tripod (standalone)

Auto-tracking phone tripod. Pairs with our recorder.

$397 one-time

BEST FOR LOCAL SEO

🪪

Google Review Cards · 50-pack

Branded NFC cards. Tap a phone, opens your Google review page.

$97 one-time

🔆

Ring Light + Lavalier Mic

The studio-quality kit for the realtor recording at home.

$149 one-time

CREDIT BUNDLE

🎬

Studio Video Credits · 25-pack

For when you want AI to edit your raw footage.

$199 one-time

UPGRADE

📈

Local Leader · 90 days

Top 3 on Google guarantee. Bini's hands-on SEO service.

$897 90 days

🤖

AI Avatar setup · one-time

We turn your headshot into a video-ready AI avatar.

$297 one-time

1Kit hero anchors the page. "Convention Special" badge + slashed retail value. Tripod + 12 months Top Producer + onboarding bundle = "one product." Realtor doesn't see "hardware AND software"; they see "the kit."

2Two payment tracks. $3,997 lump sum (good for company expensing), or $349/mo for 12 months (good for cashflow). Both lock in 12 months of subscription.

3Standalone tripod for non-kit buyers. If a current subscriber wants just the hardware, $397. They already have the platform; we just sell the device. Still upsells our recorder.

4Catalog grows over time. Google Review Cards, ring lights, credit bundles, Local Leader as a packaged 90-day product. Phase 1 = 6 SKUs. Each one ties back into platform usage in some way.

The convention play

How the kit sells at booths — and why it works

At a real estate convention, our booth has a working tripod + screen showing the platform. Realtor walks up. We hand them their phone. They press one button. The tripod tracks them as they walk. Behind, the platform writes a script, generates B-roll, schedules the post. 90 seconds. They've never seen anything like it. The booth doesn't sell software — it sells a magic moment that happens to be backed by software.

📌 The pitch on the convention floor

"Talk to it. The tripod tracks you, the platform writes the post, your phone publishes it. $3,997 today, you walk out with the tripod, the platform's already loaded, your first month's content drops in 24 hours."

Buyers don't ask "what's the difference between you and BombBomb?" They ask "how does the tripod know which way to look?" That's a different conversation — and that's the point.

Activation flow

Tripod unbox → app pairing → subscription starts

Hardware shipped with a unique QR code on the unbox card. Realtor scans the QR with their phone, opens our app, signs up (or signs in), and the tripod activates. That same scan kicks off the 12-month subscription on Stripe. Hardware = subscription = one act.

📦 Unbox + scan

QR code inside the kit goes to a unique pairing URL. No typing.

📱 App opens or installs

If they have our app, deep-link in. Otherwise, app store + auto-resume after install.

⚡ Tripod pairs over BLE

App finds tripod over Bluetooth. Activation token verified. Hardware unlocks.

🚀 Subscription kicks off

Stripe subscription starts at activation (not at purchase). Adoption flow (F-044) fires. First content within 24 hours.

Open questions for Trent

Tripod sourcing — brand-stamp existing SKU vs custom build. Phase 1 recommendation: brand-stamp an existing auto-tracking gimbal (e.g. DJI Osmo, Insta360 Flow) so we can ship in months not years. Phase 2: custom hardware once we've validated demand.
Subscription start trigger. Mockup says "starts at activation, not purchase." This protects us if a buyer at a convention takes 2 weeks to actually unbox — they only get 12 months from when they activate. Confirm the model.
Bluetooth vs WiFi pairing. Bluetooth is simpler + works without WiFi (good for events). WiFi is faster + supports more advanced features (live preview, cloud sync). Recommend BLE for v1, WiFi as upgrade later.
Convention-floor instant signup. If they buy at the booth, do we activate them right there + send the kit later, or only activate on unbox? Recommend: activate at booth (so they walk away with month 1 already running), kit ships next day.
Refund policy on kit. Mockup says "30-day money-back." Tripod returns are messy (used hardware). Recommend: 30-day refund on subscription portion only (~$2,400), tripod kept (or returned for a partial credit).
Phase 1 catalog. Mockup shows 6 SKUs beyond the kit. Confirm priorities — Google Review Cards already validated; ring lights and AI Avatar setup are new SKUs that might need vendor-sourcing first.