A widget that's locked until they buy our SEO service. Shows them what they'd see if they did. Heatmap of their Google rank, direct chat with Bini, downloadable reports. Permanent on-screen upsell that never feels like one — because it's status, not a banner ad.
Local Leader is one of our highest-margin services. Today nobody sees it unless we sell it directly. The fix isn't a banner — it's making the SEO product a permanent, locked widget on the dashboard. Every login, the realtor sees the dim outline of "rank top 3 on Google in 90 days" with a teaser of what's behind the lock. That's an upsell engine that runs without us.
A blurred preview of the unlocked widget with the heatmap and chat just barely visible behind a dark gradient. The CTA is the entire widget — clicking anywhere unlocks the upsell flow. Not a banner. Not a popup. A piece of their dashboard they don't yet have access to.
Once unlocked, the widget becomes the operating cockpit for the SEO service. Heatmap of their rank by neighborhood (or a gauge if heatmap feels heavy), direct chat with Bini, downloadable reports, and a step-by-step guide for granting GBP access if not connected.
When the widget detects no Google Business Profile, the unlocked state changes to a guided "set up GBP" flow. Step-by-step screenshots. If the realtor doesn't have a GBP at all, route them to a "purchase GBP creation service from us" CTA — separate paid service.