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📡 Event Promotion — turn webinars into a funnel

Promote our webinars + special sessions inside the platform. Featured event card on the dashboard. Dedicated Events tab inside Courses. Full event detail page with RSVP, agenda, host info, and a "bring a friend" referral angle that converts attendees into new subscribers. Reminder cadence (email + SMS) automated through the notifications framework.

Wave 2 · 🟢 Later Lives inside Courses / Live F-207 · cross-references F-200 · F-202 · F-205 · F-206 · F-224
The goal

Stop "Sign up for our webinar" emails. Make events part of the platform.

Today our events live in landing pages, email lists, and Eventbrite. Realtors see them once, half forget. Pulling Event Promotion inside the platform means: every login is a chance to see the next event. RSVPs happen in 2 clicks. Reminders fire automatically through our existing notification framework. "Bring a friend" referrals layer the F-220 funnel on top — friend signs up via the event with 50% off, the inviting realtor earns rev share. Events become a self-promoting funnel.

+ attendance
In-app promotion + automated reminders push attendance up. Webinars convert at 24%+ today; more attendance = more conversions.
+ referral funnel
"Bring a friend" turns each attendee into a referrer. Friends get 50% off; attendees earn rev share. Pure compound growth.
+ replay value
Past events become an evergreen course library. Each replay is a fresh ad for the next live one.
−Eventbrite
Stop paying external tools. Replace Eventbrite + Zoom registration with our own surface. Cleaner data flow.
Surface 1 · Featured event hero

The next event takes the top of the Courses tab

When a webinar is upcoming, it lives at the top of the Courses / Live tab. Big gradient hero, countdown if <7 days, "Save my seat" + "Bring a friend" CTAs. When the event is LIVE, the hero shows the LIVE pulse banner with a "Join now" button. After the event, it converts to a replay card.

app.socialrealtr.com/courses
📡 NEXT LIVE EVENT
🎙 LIVE WEBINAR FREE FOR CLIENTS ⏰ MAY 22 · 75 MIN

The Perfect Social Media Campaign

Hosted by Trent Stonehouse · Google + YouTube + Instagram tactics that close deals
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247 saved seats · 42 already from your network
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1Top-of-tab hero placement. The next live event ALWAYS sits at the top of Courses. Realtors see it on every Courses visit. Big gradient + bold headline = unmissable.
2Status pills carry context. "FREE FOR CLIENTS" + duration + date — the realtor knows what they're committing to before clicking.
3Social proof via attendees bar. Live counter of saved seats + "X already from your network" — implicit FOMO. We pull from the realtor's connections (social signals + referral links).
4Two CTAs, two flows. "Save my seat" = 1-click RSVP (already an authenticated user). "Bring a friend" = unique referral link with 50% off month one (F-224 mechanism). Each CTA has its own conversion path.
Surface 2 · LIVE NOW state

When the event is live, the hero pulses red and pulls drive-by attendance

During a live event, the hero converts to a LIVE NOW banner. Plus the LIVE flicker fires in the sidebar (F-204) so even non-Courses pages see it. Realtors who weren't planning to attend click in.

app.socialrealtr.com/courses · LIVE state
LIVE RIGHT NOW · "The Perfect Social Media Campaign" · 247 watching · started 12 min ago
Surface 3 · Event detail page

What clients see when they click the event

Full detail page with date/time, host bio, agenda breakdown, RSVP confirmation, "bring a friend" link with their personal referral code, related past events for context. All the info needed to commit + share.

app.socialrealtr.com/events/perfect-social-media-campaign
📡 LIVE WEBINAR · MAY 22, 2:00 PM PT · 75 MIN

The Perfect Social Media Campaign

75 minutes of tactical Google + YouTube + Instagram strategies that close deals. The exact campaign Trent uses to close $1M+ listings every quarter — broken down step by step. Includes the 6-card carousel template Shawn closed $4.2M in March on. Live Q&A at the end.

📅 AGENDA

2:00 PM

Opening · Why most agents waste their content budget

The 3 biggest mistakes I see in real-estate posts every week. Fix these before anything else.

2:15 PM

Module 1 · Google ranking — how to crack top 3 in 90 days

The Local Leader framework. Live walkthrough of a Surrey agent who went from #18 to #2.

2:35 PM

Module 2 · YouTube — the listing-walkthrough script that converts

Show you the exact script template + how to film with just your phone.

2:55 PM

Module 3 · Instagram — Shawn's $4.2M carousel

The 6-card template + the captions + the timing. Take it home and use it Monday.

3:10 PM

Live Q&A · ask anything

15 min open mic. Bring your hardest content question.

🎤 YOUR HOST

TS
Trent Stonehouse
Founder · Social Realtr · 12 yrs in real estate · $1B+ in helped closed
FREE FOR CLIENTS
DATE
Thursday, May 22
TIME
2:00 PM PT · 75 min
YOUR STATUS
✓ Saved · we'll remind you
📺 Can't make it live?
Saving your seat = automatic access to the replay. We'll email it the next day.

🤝 Bring a friend → they save 50%, you earn rev share

Share your unique invite link. Anyone who signs up via it gets 50% off their first month. You earn 5% rev share for every active referral (10% after 10 referrals). Win-win-win.

Surface 4 · Reminder cadence

What happens after they hit "Save my seat"

Saving a seat triggers a 6-touch reminder cadence over 2 weeks. Email + SMS + in-app pulse. Same reminder framework as F-126 (SMS) and F-205 (email when live). Build the framework once; reuse for every event.

T-1h
📱 SMS · 1-hour warning (opt-in only) "Trent goes live in 1 hour with the Perfect Campaign webinar. Tap to join: socialrealtr.com/live"
T+0
🔴 In-app · LIVE NOW pulse Banner across the dashboard + sidebar flicker (F-204). Realtors who didn't open the email see this and click in.

Per-channel opt-in respected (F-120 notification preferences). Realtor can disable email reminders, SMS reminders, or both — but in-app LIVE pulse always shows for logged-in users.

Surface 5 · Past events archive (replay library)

Every past event becomes a course in the library

After the live event ends, the recording auto-publishes as a "Replay" card in the Courses library. Same player as live (Mux). Replay views count toward the event's total reach. Searchable by topic. Each replay is also a fresh ad for the NEXT live event.

📅 APR 24

Instagram Optimization Secrets

Live attendance: 312 · 24% conversion
60 min · Trent Stonehouse · Replay views: 1,847
📅 MAR 12

The Google Ranking Talk · 60% conversion

Trent's signature talk · ranked agents in 90 days
75 min · Replay views: 2,140
📅 FEB 28

Reels that Close — the 60-second formula

Co-hosted with Shawn Kaplan
45 min · Replay views: 1,203
Surface 6 · Dashboard widget snippet

How the upcoming event appears OUTSIDE the Courses tab

Compact widget on the main dashboard so realtors who never visit Courses still see what's coming. Tap → drops them into the event detail page.

app.socialrealtr.com/dashboard · Event widget
📡 NEXT LIVE EVENT · MAY 22
The Perfect Social Media Campaign
75 min · Free for clients · 247 saved seats · 42 from your network

Open questions for Trent